PRIVACY POLICY
Last updated: 11 September 2026
Villainous Intent Ltd respects your privacy and is committed to being clear about how your personal information is collected and used when you visit the 20 Storeys Down website.
For the purposes of UK data protection law, Villainous Intent Ltd is the data controller.
If you have any questions about this Privacy Policy or the information we hold about you, please contact us at:
What information we collect
If you choose to join the 20 Storeys Down mailing list, the personal information we ask you to provide is your email address.
Our website is hosted and managed using the Wix platform. Wix may also process certain technical information when you visit the website, such as your IP address, browser or device information, and information about how the website is used. Wix Analytics may collect information about website visits and sessions where the relevant cookies have been accepted.
We do not intentionally ask you to provide sensitive personal information through the mailing-list signup process.
How we use your email address
If you join our mailing list, we use your email address to send you information relating to 20 Storeys Down. This may include news about new episodes, production updates, behind-the-scenes material, access to the Restricted Archive and other relevant project updates.
When you join the mailing list to access the Restricted Archive, we may also send you an automated welcome email containing the information needed to access it.
We rely on your consent to send you these emails. UK electronic-marketing rules generally require consent before marketing emails are sent to individual subscribers, and that consent must be freely given, specific, informed and unambiguous.
You can withdraw your consent at any time by using the unsubscribe option included in our emails or by contacting info@villainousintent.com.
Wix and our service providers
The 20 Storeys Down website is built and hosted using Wix.com.
Wix provides services including website hosting, forms, contact management, email functionality, automations and website analytics. This means information submitted through the website may be stored or processed using Wix systems and its approved service providers. Wix maintains its own privacy and security arrangements and publishes information about its data-protection practices and subprocessors.
We do not sell your email address to advertisers or other organisations.
Website analytics
We use Wix Analytics to help us understand how people use the website, for example which pages are visited and general patterns of website traffic.
Analytics information is used to understand and improve the website and our content. Where analytics relies on non-essential cookies or similar technologies, those technologies should only be used after the appropriate consent has been given through the website's cookie controls. Wix states that, where a cookie banner is enabled, Wix Analytics traffic data requiring analytics cookies is not collected until the visitor accepts the relevant cookies.
Cookies
Like most websites, our site uses cookies and similar technologies.
Some cookies are necessary for the website to operate correctly. Other cookies, including certain analytics cookies, are optional and help us understand how the website is being used.
Where required, visitors will be given the opportunity to accept or refuse non-essential cookies using the cookie-consent controls provided on the website.
You can change your cookie preferences through the cookie controls available on the site.
Wix distinguishes between essential cookies and non-essential cookies such as those used for analytics or marketing, and its consent tools are designed to prevent non-essential technologies from loading until the relevant permission has been provided.
How long we keep your information
We normally keep your email address for as long as you remain subscribed to the 20 Storeys Down mailing list.
If you unsubscribe or ask us to delete your information, we will stop using your email address for marketing purposes. We may retain a minimal record of your request where reasonably necessary to ensure that your preference is respected and to demonstrate compliance with our legal obligations.
We will not keep personal information for longer than is reasonably necessary for the purposes for which it was collected.
International processing
Because Wix operates internationally, personal information may be stored or processed outside the United Kingdom.
Wix states that personal information may be processed in locations including Europe, Israel, the United States and other countries. For transfers involving people in the UK, Wix states that it uses recognised safeguards where required, including the ICO's International Data Transfer Addendum to applicable Standard Contractual Clauses.
Your rights
Depending on the circumstances, UK data-protection law may give you rights including:
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access to the personal information we hold about you;
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correction of inaccurate information;
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deletion of your information;
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restriction of certain uses of your information;
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objection to certain processing;
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data portability where applicable; and
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withdrawal of consent at any time where processing is based on consent.
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You can exercise these rights by contacting info@villainousintent.com. The ICO identifies these among the rights that organisations need to explain in their privacy information.
Complaints
If you have a concern about how we use your personal information, please contact us first at info@villainousintent.comand we will try to resolve it.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data-protection regulator.
Information Commissioner's Office
Changes to this policy
We may update this Privacy Policy from time to time, particularly if the way we operate the website or use personal information changes.
The latest version will always be published on this website with the date of the most recent update.